Is your website growing your business?
When you had your website built, what was your GOAL?
To create more business?
Increasing digital brand exposure?
Just a web prescence?
You are proposing spending money on a new website, so you want your customers to be able to find it on seaach engines?
Now is the time to give serious consideration as to how you will market your website.
Well, as one of the largest Technology companies in the world and as far as we know the the whole universe, says,
"Google believes that open source is good for everyone. By being open and freely available, it enables and encourages collaboration and the development of technology, solving real world problems."
Brand Identity and Brand Awareness are often confused as being of the same entities and that they should fill the same thought processes in a business marketing budget and planning strategies.
While identity and awareness will start to cross over into each-others sphere of influence this will only take place down the line of your company journey.
Looking at your product and after some brain-storming, you start to think of how can create a unique Brand Identity for your business
These technologies all have staying power. They will affect the economy and our politics, improve medicine, or influence our culture. Some are unfolding now; others will take a decade or more to develop. But you should know about all of them right now.