April is the Month of Adapting,
4 IR - Are you Adapting?
"Ubiquitous, mobile supercomputing. Intelligent robots. Self-driving cars. Neuro-technological brain enhancements. Genetic editing. The evidence of dramatic change is all around us and it’s happening at exponential speed."
Professor Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, has been at the centre of global affairs for over four decades. He is convinced that we are at the beginning of a revolution that is fundamentally changing the way we live, work and relate to one another, which he explores in his new book, The Fourth Industrial Revolution.
The resulting shifts and disruptions mean that we live in a time of great promise and great peril. The world has the potential to connect billions more people to digital networks, dramatically improve the efficiency of organizations and even manage assets in ways that can help regenerate the natural environment, potentially undoing the damage of previous industrial revolutions.
However, Schwab also has grave concerns: that organizations might be unable to adapt; governments could fail to employ and regulate new technologies to capture their benefits; shifting power will create important new security concerns; inequality may grow; and societies fragment.
April is the Month of Adapting,
The kids and teachers are adapting to the online learning environment and parents are having to become teachers of subjects that have evolved since their " When we were at school," days. Google has become more practical and YouTube is not just for watching PewDiePie.
Yet even as we ADAPT as individuals and as a society, we still need to stick to focus on the core values that enable us to provide -for ourselves, our families and our clients.
There will be tons of new and improved digital products coming to the market that will promise to make our lives easier and individuals and companies more productive.
While this may be the case to some extent, what this lockdown period has really brought to the fore is how interconnected our society really is and that human interaction is so important to us.
So I urge you to make use of the new technologies to not only sell your products, but also, to spend time just interacting with your clients and your suppliers. ( If you work from home, remember, if your camera is on, always wear pants)
Allow Digital to do your MARKETING, but be the HUMAN DOING THE SALE
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