Design strategies and marketing
You are proposing spending money on a new website, so you want your customers to be able to find it on seaach engines?
Now is the time to give serious consideration as to how you will market your website.
The on-line promotion of a web site is often overlooked when considering the website brief. The promotion of your web site on the internet, both in terms of getting it on the
search engines and also building links with other web sites are vitally important to the continued success of the site.
You should consider:
- Building link partners- do not pay for links.
- Search engine optimisation and site map submission.
- Search engine paid listings - PPC/Google Adwords (the sponsored links you see on the top and bottom of your search results)
- Email marketing - emails that are branded inline with the web site.and keep you in touch with your client base - an extremely effective marketing tool.