Consulting with our Digital Marketing team.
You have a vision for your business online and Elionn Digital has the specialists that will consult with you to bring your digital marketing campaign to life.
April is the Month of Adapting,
4 IR - Are you Adapting?
"Ubiquitous, mobile supercomputing. Intelligent robots. Self-driving cars. Neuro-technological brain enhancements. Genetic editing. The evidence of dramatic change is all around us and it’s happening at exponential speed."
Professor Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, has been at the centre of global affairs for over four decades. He is convinced that we are at the beginning of a revolution that is fundamentally changing the way we live, work and relate to one another, which he explores in his new book, The Fourth Industrial Revolution.
The resulting shifts and disruptions mean that we live in a time of great promise and great peril. The world has the potential to connect billions more people to digital networks, dramatically improve the efficiency of organizations and even manage assets in ways that can help regenerate the natural environment, potentially undoing the damage of previous industrial revolutions.
However, Schwab also has grave concerns: that organizations might be unable to adapt; governments could fail to employ and regulate new technologies to capture their benefits; shifting power will create important new security concerns; inequality may grow; and societies fragment.
April is the Month of Adapting,
The kids and teachers are adapting to the online learning environment and parents are having to become teachers of subjects that have evolved since their " When we were at school," days. Google has become more practical and YouTube is not just for watching PewDiePie.
Yet even as we ADAPT as individuals and as a society, we still need to stick to focus on the core values that enable us to provide -for ourselves, our families and our clients.
There will be tons of new and improved digital products coming to the market that will promise to make our lives easier and individuals and companies more productive.
While this may be the case to some extent, what this lockdown period has really brought to the fore is how interconnected our society really is and that human interaction is so important to us.
So I urge you to make use of the new technologies to not only sell your products, but also, to spend time just interacting with your clients and your suppliers. ( If you work from home, remember, if your camera is on, always wear pants)
Allow Digital to do your MARKETING, but be the HUMAN DOING THE SALE
At eLionn Digital we create attractive websites and effective digital marketing campaigns.
The result of a professionally designed website is an optimized digital presence, combining form and function, to become a powerful customer engagement platform and lead generation tool.
Fellow South Africans, And Valued clients around the World
Today and the forthcoming weeks will be a trying time for all in South Africa with the COVID-19 hitting our shores and affecting the way we carry on our daily lives and interactions.
Our first thoughts are for the long life, health and wellbeing of you all, your families, your staff and their families and your valued clients.
Elionn Digital will continue to run as normal, being online-based we and our staff are all able to operate from home and can, therefore, carry out any tasks needed to keep you online. Present projects are unaffected and new work will be carried out.
In this regard please keep all comms to email, not on Whatsapp. This will ensure timeous action on requests and completion of tasks. Should you wish to chat, please drop us an email to make an appointment time for a Skype call,
Please contact us should you wish to discuss any issues that may arise.
Please be well and with positive thoughts and attitude, we trust that we will emerge stronger from this challenge.
Kindest Regards
Brett Berry, Tim Shepherd and the Elionn Digital team
Cell: 0845533668
Skype: Brett.Berry1
Be a Firefly
" How can you be Glum when the Sun shines out your Bum."
"Calvin and Hobbes"
Over December 2019 my family and I spent a week up in the marvellous South African bush at a lodge bordering the Kruger National Park.
The benefit of this lodge is that you have your own Landi to cruise the bush in, day and night. Now anyone who is familiar with the Bush in December knows that it is scorching during the day, we peaked at 42 Degrees during the day and 35 degrees at 12:30 am one night.
Being so hot we did quite a few night drives and it was on these drives that we saw, or even better, experienced, a fantastic sighting of a natural phenomenon, the bush being lit up by insects which literally had the "Sun shining from their bum."
Fireflies and Glowworms would light up the bush, sometimes only a few and st other times, even more spectacularly, the whole bush as far as the eye could see.
This got me thinking about 2 things, Eskom and Branding.
How do these 2 things affect each other and our businesses?
Well, in the case of Eskom's load-shedding it has forced businesses to find ways of overcoming an obstacle by installing Green Energy ie Solar, batteries etc ( we did it) and while it is a nightmare for some it has been great for the companies that supply these products. So all of South Africa has been on the net searching for Solar power suppliers and this is where the power of branding comes in.
By making sure that their websites are functioning correctly, have great User Experience(UX) and are fully optimised for greater search results( Google) the sites on page #One on Google are scoring big time.
How can your business use these Dark times to your advantage?
Be a FireFly
The companies that focus on growing their brand online and on the first page of Google are far more likely to attract potential clients, or an even better way of thinking, business partners! And the growing use of search on mobile and the beauty of responsive websites means that unlike the lights, websites are on 24/7/365.
So stop being Glum and get that light shining, attract clients, customers or business partners and when the sun rises as it surely must do, be one of the companies that are at the front and are prepared for Growth.