Be a Firefly
" How can you be Glum when the Sun shines out your Bum."
"Calvin and Hobbes"
Over December 2019 my family and I spent a week up in the marvellous South African bush at a lodge bordering the Kruger National Park.
The benefit of this lodge is that you have your own Landi to cruise the bush in, day and night. Now anyone who is familiar with the Bush in December knows that it is scorching during the day, we peaked at 42 Degrees during the day and 35 degrees at 12:30 am one night.
Being so hot we did quite a few night drives and it was on these drives that we saw, or even better, experienced, a fantastic sighting of a natural phenomenon, the bush being lit up by insects which literally had the "Sun shining from their bum."
Fireflies and Glowworms would light up the bush, sometimes only a few and st other times, even more spectacularly, the whole bush as far as the eye could see.
This got me thinking about 2 things, Eskom and Branding.
How do these 2 things affect each other and our businesses?
Well, in the case of Eskom's load-shedding it has forced businesses to find ways of overcoming an obstacle by installing Green Energy ie Solar, batteries etc ( we did it) and while it is a nightmare for some it has been great for the companies that supply these products. So all of South Africa has been on the net searching for Solar power suppliers and this is where the power of branding comes in.
By making sure that their websites are functioning correctly, have great User Experience(UX) and are fully optimised for greater search results( Google) the sites on page #One on Google are scoring big time.
How can your business use these Dark times to your advantage?
Be a FireFly
The companies that focus on growing their brand online and on the first page of Google are far more likely to attract potential clients, or an even better way of thinking, business partners! And the growing use of search on mobile and the beauty of responsive websites means that unlike the lights, websites are on 24/7/365.
So stop being Glum and get that light shining, attract clients, customers or business partners and when the sun rises as it surely must do, be one of the companies that are at the front and are prepared for Growth.